Constantly announcing minor changes can create confusion; businesses should focus on strategic messaging that highlights value and benefits. Effective brand positioning is key to customer loyalty, aligning messaging with brand values fosters trust over time....
Access to quality child care is crucial for economic growth and small business sustainability, reducing employee absenteeism and boosting productivity. Employers, including big brands like Patagonia, are finding innovative ways to offer childcare solutions, enhancing...
The Federal Trade Commission (FTC) has made an important move to ensure transparency and honesty in online reviews by banning deceptive practices that manipulate consumer opinions. This ban focuses on fake reviews and the use of bots to create false endorsements,...
Gen Z is exploring alternative career paths in trades like construction and mechanics, driven by the rising cost of college education. The Tool Belt Generation is prioritizing practical skills and vocational careers over traditional college degrees, influenced by the...
The Importance of Emotional Intelligence in Leadership Emotional intelligence (EQ) is critical for effective leadership, involving skills such as self-awareness, self-regulation, motivation, empathy, and social skills. Leaders with high EQ can manage relationships and...
We are thrilled to announce the grand opening of Game Up Lounge, a fantastic new arcade in Tropicana, a remarkable new investment by long-time Chamber member, Globe Vending. The arcade features state-of-the-art games, offering fun and entertainment for guests of all...
Acquisitions can quickly grow small businesses by opening up new markets, bringing in new customers, and getting ahead of competitors. It’s vital to thoroughly assess the value of a business you want to acquire. This means digging into its assets, debts, and...
Discover how to capture leads, build trust, and convert prospects into loyal customers with these essential email strategies. Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable...
The South Jersey Transportation Authority will be holding its 100 Days of Summer event on Friday, May 24 (they do this every year). In 2023, they had over 40 businesses, vendors and crafters participate. Most impressive, an estimated 5,000 people stopped by to...
Attention Atlantic County Community Members! The Atlantic City Air National Guard Base has a great opportunity for you to have your voice heard. They are developing a Community Involvement Plan (CIP) and want your valuable input to shape its initiatives. This...
