NORTHFIELD, NJ — Project Prom, a non-profit initiative dedicated to empowering young ladies in Atlantic County, is gearing up for its annual pop-up shop event from March 9-11, 2024, at Kensington Furniture, 200 Tilton Rd., Northfield, N.J.

For a decade now, Project Prom has been a beacon of hope for local girls facing financial constraints by providing them with complimentary prom dresses, jewelry, shoes, and accessories. As the chair and co-founder of the event, Rene Kane, says “It’s more than just a dress—it’s a symbol of empowerment and confidence.”

The non-profit is seeking gently used prom dresses, especially large sizes, and accessories. They will be accepting donations through February 24 at the following locations: Berkshire Hathaway, 9218 Ventnor Ave., Margate; JCC Margate, 501 N. Jerome Ave., Margate; and Esthetica, 1205 Tilton Rd., Northfield.

Project Prom is partnering with the Boys & Girls Club of Atlantic City (ACBGC) to showcase programming at the club that empowers young women and share resources to the teens who will be shopping for gowns. The ACBGC will be at the event with information on programs such as SMART Girls, which includes dynamic sessions, field trips, and mentoring to help girls build skills for eating right, staying physically fit, getting good health care, and developing positive relationships.

“Project Prom is a great collaboration that affords girls in our community an opportunity to acquire a beautiful dress for Prom season,” said Dr. Charles A Wallace II, CEO of the Boys & Girls Club of Atlantic City. “We are grateful for the dedication and commitment of Rene and all the volunteers!”

Project Prom is made possible through the support of the community, dedicated volunteers, and valuable partners. The Boys & Girls Club volunteers are instrumental in executing the event, while local radio station SOJO 104.9 adds rhythm and spirit with music and entertainment. Rene Kane & Company contributes essential promotional materials, and Kensington Furniture Store in Northfield graciously hosts the event, providing an elegant setting with 12 personalized fitting rooms.

Since 2014, Project Prom has made a significant impact on the lives of hundreds of girls, ensuring they have the opportunity to experience the magic of prom night. For more information, visit

About Boys & Girls Club of Atlantic City:

The Boys & Girls Club of Atlantic City is a nonprofit organization that has been providing a safe and nurturing environment for the youth of Atlantic City for over 50 years. Our mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. We offer a wide range of programs that focus on education, leadership, health, arts, and more, helping children and teenagers build essential life skills and develop into well-rounded individuals. For more information about the Boys & Girls Club of Atlantic City – visit,

call (609) 347-2697, or email Executive Administrator Brianna Register at