Do personal stories help or hurt your business?

SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company’s values or mission. Use HubSpot’s guide to business storytelling as a resource when crafting stories. Personal...

LIGHT Comments on August 2023 DGE Report

Comments from Jane Bokunewicz, faculty director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism (LIGHT), Stockton University School of Business, on the August 2023 numbers released Friday by the state Division of Gaming Enforcement: As in past...

Why Serving Your Community Can Grow Your Business

 SUMMARY • Engaging in community service builds a positive reputation, encourages staff retention and loyalty, and amplifies core values. • Serving your community may help you hire and retain employees who are a better culture fit—younger generations of jobseekers...