The FTC Ban on Fake Reviews and the Use of Bots: Implications for Small Businesses (3.5 min read)
The Federal Trade Commission (FTC) has made an important move to ensure transparency and honesty in online reviews by banning deceptive practices that manipulate consumer opinions. This ban focuses on fake reviews and the use of bots to create false endorsements, requiring businesses to disclose any material connections with the reviewers. As small businesses increasingly […]