Suasion Communications Group’s public relations campaign publicizing the Greater Wildwoods Tourism Improvement and Development Authority’s (GWTIDA) 2009 marketing campaign, "Are You Free This Summer? The Wildwoods Are!" has earned a Bronze HSMAI Adrian Award in the annual marketing competition’s Consumer Marketing Public Relations category. Suasion Communications serves as GWTIDA’s public relations agency of record. The firm created and executed the award-winning public relations campaign.

The Adrian Awards are awarded annually by the Hospitality Sales and Marketing Association International (HSMAI) to honor outstanding achievements in advertising, public relations and web marketing in the travel industry. Founded in 1957, the Adrian Awards embrace all segments of the hospitality industry, including hotels, airlines, cruise lines, car rental companies, destinations and more. The 2009 recipients were selected from a field of over 1,000 international entries judged by senior industry and media experts.

Suasion’s entry for the Wildwoods included a case study describing the campaign strategy and its numerous story placements. Suasion and the Wildwoods competed against 56 other entries to earn the award.

Suasion’s public relations campaign resulted in national and regional broadcast, print and web story placements for the five-mile island. The PR campaign promoted the Wildwoods as a one-of-a-kind family vacation destination, providing great value in a tough economic climate and highlighted the variety of free things to see and do in the Wildwoods, including beaches, a world-famous boardwalk and over 180 events held throughout the year.

This is the second award this year that the Suasion Communications/GWTIDA partnership has shared for its public relations efforts. The Wildwoods’ 2008 public relations campaign received the 2009 New Jersey Governor’s Award for Tourism Excellence from the New Jersey Division of Travel and Tourism.

"We’re proud to have our public relations campaign for the Wildwoods recognized among the 1,000 national and international entries submitted for this year’s HSMAI Adrian Awards," said Susan Adelizzi-Schmidt, President of Suasion Communications Group in Egg Harbor Township, NJ.

Suasion Communications Group is a full-service communications agency offering a wide-variety of communications services including brand strategy, marketing, public relations, creative design, website design, e-marketing, consulting and professional development. Suasion evolved from Smith O’Keefe & Associates, a successful southern New Jersey marketing agency for more than a decade.

For more information about Suasion Communications Group, visit www.suasionmarketing.com

For more information about GWTIDA and the Wildwoods, visit www.WildwoodsNJ.com